We build what’s next.

Froy is a venture studio and holding company creating design-led brands that blend technology, purpose, and creativity. We turn bold ideas into brands that matter.

What We Build

We build ideas that live beautifully online.

Froy develops, funds, and scales brands with a shared DNA — clean design, smart technology, and meaningful purpose.
Our ventures span multiple verticals but share one belief: great brands are built where craft meets code.

Plentii

All things Talent and people

Tack Trove

The circular equestrian marketplace.

Equigroom

Smart booking for the modern horse world.

How We Work

We think like founders, build like engineers, and design like artists.

At Froy, we move fast — from concept to launch in weeks, not months. We prototype early, test rigorously, and refine obsessively. Every venture we create is born from the same process:
insight → design → launch → scale.

🎯 Design with direction — every pixel serves a purpose.
🌍 Purpose with profit — brands that do good, and do well.

Our Ecosystem

One vision. Infinite ventures.

Froy is more than a holding company — it’s a launchpad for innovation. Our growing ecosystem connects talent, technology, and capital to create ventures that redefine how people shop, play, and connect online.

We’re building the digital brands of tomorrow — beautifully, intentionally, and fast.